{"id":183,"date":"2021-09-16T09:02:57","date_gmt":"2021-09-16T07:02:57","guid":{"rendered":"https:\/\/web89.be\/blog\/?p=183"},"modified":"2021-09-16T09:05:23","modified_gmt":"2021-09-16T07:05:23","slug":"tiktok-depasse-desormais-youtube-belgique","status":"publish","type":"post","link":"https:\/\/web89.be\/blog\/tiktok-depasse-desormais-youtube-belgique\/","title":{"rendered":"TikTok d\u00e9passe d\u00e9sormais YouTube"},"content":{"rendered":"<p><strong>Les utilisateurs de TikTok passent d\u00e9sormais plus de temps chaque mois \u00e0 regarder du contenu que les utilisateurs de YouTube, selon un rapport de la soci\u00e9t\u00e9 d&rsquo;analyse d&rsquo;applications App Annie.<\/strong><\/p>\n<p>En peu de temps, TikTok est devenu un ph\u00e9nom\u00e8ne qui attire de plus en plus d&rsquo;utilisateurs &#8211; principalement des jeunes &#8211; hors des fronti\u00e8res asiatiques.\u00a0A tel point qu&rsquo;une nouvelle analyse sugg\u00e8re d\u00e9sormais que le r\u00e9seau social chinois de vid\u00e9os verticales a\u00a0<strong>d\u00e9pass\u00e9 le temps de visionnage moyen de YouTube<\/strong>\u00a0aux \u00c9tats-Unis et au Royaume-Uni sur les t\u00e9l\u00e9phones Android.<\/p>\n<p>Les donn\u00e9es, pr\u00e9sent\u00e9es par la\u00a0<em>BBC<\/em>\u00a0, proviennent d&rsquo;une analyse d&rsquo;App Annie, qui prend en compte le temps moyen que les utilisateurs passent sur les r\u00e9seaux sociaux et qui d\u00e9crit la croissance de TikTok comme une \u00ab\u00a0r\u00e9volution du paysage social et du streaming\u00a0\u00bb.\u00a0Cependant,\u00a0<strong>YouTube conserve la premi\u00e8re place en termes de temps total pass\u00e9<\/strong>\u00a0.<\/p>\n<p>Ce dernier est d\u00fb au fait que YouTube compte environ 2 milliards d&rsquo;utilisateurs actifs par mois.\u00a0TikTok, quant \u00e0 lui, pr\u00e9tend avoir environ 700 millions d&rsquo;utilisateurs.\u00a0Par cons\u00e9quent, on pourrait dire que TikTok parvient \u00e0 conserver plus de temps de chaque utilisateur qui y acc\u00e8de, mais YouTube, malgr\u00e9 sa r\u00e9tention plus faible, atteint un temps total plus \u00e9lev\u00e9 gr\u00e2ce au plus grand nombre d&rsquo;utilisateurs.<\/p>\n<p>BBC indique que la dur\u00e9e moyenne de visionnage de TikTok a d\u00e9pass\u00e9 celle de YouTube en <strong>juin 2020<\/strong>\u00a0, et n&rsquo;a cess\u00e9 de cro\u00eetre depuis.\u00a0Aux \u00c9tats-Unis, le portail vid\u00e9o de Google a d\u00e9pass\u00e9 son concurrent chinois en\u00a0<strong>avril 2021<\/strong>\u00a0.\u00a0Les donn\u00e9es, comme mentionn\u00e9 au d\u00e9but, correspondent aux utilisateurs de t\u00e9l\u00e9phones Android.<\/p>\n<h2 id=\"h-youtube-impulsa-shorts-para-hacer-frente-a-tiktok\">YouTube pousse Shorts \u00e0 s&rsquo;attaquer \u00e0 TikTok<\/h2>\n<p>Mais YouTube ne veut pas \u00eatre laiss\u00e9 pour compte et a d\u00e9j\u00e0 fait un pas.\u00a0En ce sens, l&rsquo;entreprise a lanc\u00e9 sa fonction baptis\u00e9e \u00ab\u00a0Shorts\u00a0\u00bb \u00e0 la fin de l&rsquo;ann\u00e9e derni\u00e8re.\u00a0C&rsquo;est un moyen de partager des vid\u00e9os au format court et vertical, con\u00e7u pour \u00eatre consomm\u00e9 sur les t\u00e9l\u00e9phones portables.\u00a0C&rsquo;est une proposition tr\u00e8s similaire \u00e0 ce que TikTok propose aujourd&rsquo;hui.<\/p>\n<p>L&rsquo;interface utilisateur qui montre une vid\u00e9o apr\u00e8s l&rsquo;autre et son algorithme de recommandation avanc\u00e9 qui continue d&rsquo;am\u00e9liorer le travail pour attirer les utilisateurs.\u00a0Justement, d\u00e9but ao\u00fbt, TikTok est devenu l&rsquo;application la\u00a0plus t\u00e9l\u00e9charg\u00e9e au monde\u00a0, d\u00e9passant les g\u00e9ants historiques des r\u00e9seaux sociaux tels que Facebook, Messenger et Instagram.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Le rapport d\u2019App Annie indique qu\u2019au Royaume-Uni, TikTok a d\u00e9pass\u00e9 YouTube en juin 2020, tandis qu\u2019aux \u00c9tats-Unis, le heads-up s\u2019est poursuivi pendant tous les derniers mois jusqu\u2019en avril 2021, lorsque la plate-forme chinoise est devenue la gagnante. Le rapport sugg\u00e8re \u00e9galement que les applications offrant des capacit\u00e9s de diffusion en direct (telles que TikTok et Twitch) augmentent le montant d\u2019argent donn\u00e9 aux cr\u00e9ateurs. Ce type d\u2019applications, dit-il, repr\u00e9sente les trois quarts de l\u2019argent d\u00e9pens\u00e9 sur les 25 applications sociales les plus t\u00e9l\u00e9charg\u00e9es de 2021.<\/p>\n<p>YouTube n&rsquo;a pas \u00e0 p\u00e2lir face au mirobolant TikTok. La plateforme de vid\u00e9o en streaming vient d&rsquo;annoncer, ce 23 ao\u00fbt 2021, avoir atteint les deux millions de cr\u00e9ateurs dans son programme de mon\u00e9tisation, faisant d&rsquo;elle un acteur majeur \u00e0 plusieurs points de vue.<\/p>\n<p>&nbsp;<br \/>\nEnfin, TikTok propose sans cesse des nouveaut\u00e9s comme Jump ou l\u2019allongement de la dur\u00e9e des vid\u00e9os. Le r\u00e9seau social semble aussi vouloir s\u2019attaquer \u00e0 Linkedin en permettant aux utilisateurs de postuler \u00e0 des offres d\u2019emploi. La succ\u00e8s story de TikTok semble loin d\u2019\u00eatre termin\u00e9e malgr\u00e9 les nombreux scandales concernant la protection de la vie de priv\u00e9e qui entachent la popularit\u00e9 de la plateforme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les utilisateurs de TikTok passent d\u00e9sormais plus de temps chaque mois \u00e0 regarder du contenu que les utilisateurs de YouTube, selon un rapport de la [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[255,1513],"tags":[1624,1653,1648,1647,1675,1676,1677,1678,1679,1680,1681,1682,1683,1684,1685,1686,1687,1688,1689,1690,1691,1692,1693,1694,1695,1696,1655,1626,1630,1627,1632,1633,1629,1362,1651,1625,1635,1662,1657,1658,1659,1660,1661,1666,1656,1663,1672,1638,1649,1640,1637,1643,1639,1623,1628,1652,1644,1645,1665,1654,1621,1620,1622,1671,367,1667,363,1634,796,1631,1650,1636,1641,1668,1669,1619,511,57,433,1674,1664,1642,1646,1670,1673],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - 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