{"id":318,"date":"2021-10-11T18:52:32","date_gmt":"2021-10-11T16:52:32","guid":{"rendered":"https:\/\/web89.be\/blog\/?p=318"},"modified":"2021-10-11T19:04:35","modified_gmt":"2021-10-11T17:04:35","slug":"google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique","status":"publish","type":"post","link":"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/","title":{"rendered":"Google et YouTube interdisent les publicit\u00e9s sur la d\u00e9sinformation climatique"},"content":{"rendered":"<p><strong>Google veut lutter contre la d\u00e9sinformation climatique. Fini les publicit\u00e9s qui contredisent le changement climatique.<\/strong><\/p>\n<p>Google a mis \u00e0 jour ses r\u00e8gles en mati\u00e8re de publicit\u00e9 et de mon\u00e9tisation. Il a annonc\u00e9 que Google et YouTube n&rsquo;autoriseraient pas la publication de contenus diffusant de fausses informations sur l&rsquo;existence et les causes du changement climatique, contrairement \u00e0 l&rsquo;\u00e9tat actuel des connaissances scientifiques.<\/p>\n<p>Dans le communiqu\u00e9 de la plateforme, nous lisons que l&rsquo;interdiction couvrira principalement les contenus qui contredisent le fait que les \u00e9missions de gaz \u00e0 effet de serre et l&rsquo;activit\u00e9 humaine contribuent au r\u00e9chauffement climatique. La modification de la politique emp\u00eachera les \u00e9diteurs, les annonceurs et les cr\u00e9ateurs YouTube de gagner de l&rsquo;argent avec du contenu qui enfreint les dispositions ci-dessus.<\/p>\n<p>Les sites Web ont assur\u00e9 qu&rsquo;ils examineraient attentivement les rapports de violations de ces r\u00e8gles. Ils ne bloqueront pas le contenu qui traite du ph\u00e9nom\u00e8ne du d\u00e9ni climatique et les informations qui contiennent de fausses d\u00e9clarations, mais expliquent pourquoi les d\u00e9clarations sont fausses.<\/p>\n<p>Nous lisons en outre que lors de la cr\u00e9ation de cette politique, Google a consult\u00e9 les autorit\u00e9s et les experts travaillant, entre autres, aux rapports du Groupe d&rsquo;experts intergouvernemental sur l&rsquo;\u00e9volution du climat. Pour d\u00e9tecter ce contenu, Google utilisera des outils automatiques compl\u00e9t\u00e9s par la possibilit\u00e9 de v\u00e9rification personnelle.<\/p>\n<p>Les nouvelles r\u00e8gles s&rsquo;appliqueront \u00e0 partir de novembre 2021.<\/p>\n<p>Google justifie sa d\u00e9cision en voulant renforcer l&rsquo;int\u00e9grit\u00e9 de son \u00e9cosyst\u00e8me publicitaire. Cela est \u00e9galement conforme \u00e0 la politique de l&rsquo;entreprise visant \u00e0 promouvoir le d\u00e9veloppement durable et \u00e0 lutter contre le changement climatique, a d\u00e9clar\u00e9 l&rsquo;entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google veut lutter contre la d\u00e9sinformation climatique. Fini les publicit\u00e9s qui contredisent le changement climatique. Google a mis \u00e0 jour ses r\u00e8gles en mati\u00e8re de [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[905,424],"tags":[1068,100,961,960,97,2065,958,267,966,963,153,152,64,80,98,350,967,2176,2177,957,962,959,956],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google et YouTube interdisent les publicit\u00e9s sur la d\u00e9sinformation climatique - Blog Web89.be<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google et YouTube interdisent les publicit\u00e9s sur la d\u00e9sinformation climatique - Blog Web89.be\" \/>\n<meta property=\"og:description\" content=\"Google veut lutter contre la d\u00e9sinformation climatique. Fini les publicit\u00e9s qui contredisent le changement climatique. Google a mis \u00e0 jour ses r\u00e8gles en mati\u00e8re de [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Web89.be\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T16:52:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T17:04:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web89.be\/blog\/wp-content\/uploads\/2021\/10\/google-rechauffement-climatique-google-ads-interdit-fake-news.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Stevens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/web89.be\/blog\/#website\",\"url\":\"https:\/\/web89.be\/blog\/\",\"name\":\"Blog Web89.be\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/web89.be\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/#primaryimage\",\"inLanguage\":\"fr-BE\",\"url\":\"https:\/\/web89.be\/blog\/wp-content\/uploads\/2021\/10\/google-rechauffement-climatique-google-ads-interdit-fake-news.jpg\",\"contentUrl\":\"https:\/\/web89.be\/blog\/wp-content\/uploads\/2021\/10\/google-rechauffement-climatique-google-ads-interdit-fake-news.jpg\",\"width\":1200,\"height\":849,\"caption\":\"agence pub bruxelles\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/#webpage\",\"url\":\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/\",\"name\":\"Google et YouTube interdisent les publicit\\u00e9s sur la d\\u00e9sinformation climatique - Blog Web89.be\",\"isPartOf\":{\"@id\":\"https:\/\/web89.be\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/#primaryimage\"},\"datePublished\":\"2021-10-11T16:52:32+00:00\",\"dateModified\":\"2021-10-11T17:04:35+00:00\",\"author\":{\"@id\":\"https:\/\/web89.be\/blog\/#\/schema\/person\/1fea14dff73d5487062367653e430ab6\"},\"breadcrumb\":{\"@id\":\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/web89.be\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google et YouTube interdisent les publicit\\u00e9s sur la d\\u00e9sinformation climatique\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/web89.be\/blog\/#\/schema\/person\/1fea14dff73d5487062367653e430ab6\",\"name\":\"David Stevens\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google et YouTube interdisent les publicit\u00e9s sur la d\u00e9sinformation climatique - Blog Web89.be","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/web89.be\/blog\/google-et-youtube-interdisent-les-publicites-sur-la-desinformation-climatique\/","og_locale":"fr_FR","og_type":"article","og_title":"Google et YouTube interdisent les publicit\u00e9s sur la d\u00e9sinformation climatique - Blog Web89.be","og_description":"Google veut lutter contre la d\u00e9sinformation climatique. 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